What Happens When Breaking News Doesn't Come From the News

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It was a pretty exciting morning for me – one of the companies I work with at PEAK6 Online, ONN.tv, actually broke an important financial news story this morning on its site about increased margin requirements for a specialized type of investment called leveraged ETFs. If you’re curious, you can check out the article here: FINRA 09-53 Boosts Margin Requirements for Leveraged ETFs

The interesting thing I thought I would share with you here is that anyone with a blog or a site posed to publish content can do this now. Rather than focusing on selling, what if your business became the resource?

An Example Worthy of Trust Agents?

There’s been a lot of talk lately about sponsored conversations and monetary interests when publishing content, but isn’t integrity and trust important to building a business?

Chris Brogan and Julien Smith seem to think so. I’m about halfway into their new book, Trust Agents, and it seems that this is exactly the type of thing they’re encouraging businesses do – become a resource and build trust in your community.

Is breaking your industry news a path to becoming a Trust Agent with your customers as well as the rest of your community?

Photo by just.Luc

What Happens When Breaking News Doesn't Come From the News is a post from: Very Official Blog